Kickstarter has proven itself to be an important platform for new ideas to flourish as people are convinced to buy Kickstarter projects.To see just how far it has come so far, let us look into some relevant stats related to its performance. This can provide wannabe project creators an idea of how much chance they have when they do decide to launch their idea through the crowdfunding platform.
Launched vs Funded
We can see here that out of the more than 80,000 projects launched through Kickstarter, only 33,626 got successfully funded. That translates to about 42% . We have to remember that a lot more projects have never been launched upon submission of their proposal. This simply means that getting into the Kickstarter platform is not guaranteed and that being launched is not an assurance either that it will successfully obtain the desired funding. It has been observed that projects that are unique or offer a new twist to an otherwise old product stand the chance of being launched and funded successfully.
Success Rate
The success rate placed at 43.7% also shows that nothing is guaranteed either even after successful funding. Projects may have been successfully funded but it does not follow that they would be as successful when offered to the market. Market success is an altogether different arena.
Amount of Money Raised
It would appear that projects eyeing funding from $1,000 to $ 9,999.99 have raised the most money through the platform. The least goes to the $1 Million and above projects. This makes sense since it is really more difficult to raise bigger amounts of money since the risk of not completing the goal is higher. Most fund providers are interested in seeing the projects they support to fruition. The most popular amount bracket is attainable in terms of funding goal and funding support. This is not to say however that big-ticket projects do not stand a chance.
Most Popular and Most Successful Project Categories
The most popular project category is Film and Video, a good number of which are game-related. On the other hand, Dance Projects have the highest success rate. Again, this just goes to show that popularity is not always equivalent to success. Projects may get different appreciation in actual production as compared to when they are in the drawing board.
