Online Advertising

Ever wondered how all those ads you see populating the websites and blogs that you frequent get there? Exactly how is the data gathered for all those targeted Google, Yahoo and AOL ads? Below is an infographic of the path of how online ads are generated from the initial data to the target audience.

This infographic was published on The Blog Herald

Post This Infographic to Your Site (650px wide)

Comments

  1. Great infographic. I pinned it on Pinterest. Let me know if you have any objections. As someone who worked for a top 20 display ad network, I appreciate the thoughtfulness and complexity of you Online Advertising infographic illustrating the path of how online ads are generated from the initial data to the target audience, something that few outside of the Internet advertising / Internet marketing ever really understand. You infographic is a great tool to aid in that developing that understanding.

    I love that it depicts all the major components of the Internet Advertising Ecosystem including advertisers, publishers, agencies, ad networks, demand side platforms, ad serving technology and showing how they are connected. Thanks for sharing.

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